CHELSEA / From Pitch to Creation. As CD at COPA90 I worked on a pitch for Chelsea FC to connect the club to fans outside of just football. ‘Club Culture’, was our overarching line and idea, and from this we were able to create partnerships and collaborations with Artists, Musicians, Makers, and Creators.
London Derbies - Working alongside London based artists, such as Alva Skog, Reed Miles and Poet James Maasiah we commissioned films, poems and artwork to celebrate Chelsea’s London derby matches throughout the season. We also created maker films, where some of the artists talked about their work, and the creative processes involved in the commissions.
Perfect Day - A film written and directed by me to celebrate a great year at the club.
Back To The Bridge - A film written and directed by me to celebrate the return of fans to Stamford Bridge.
Feelin Blue - We commissioned James Massiah to write a poem about being a Chelsea supporter and I then wrote and directed the film to accompany it.
OASIS / ‘Masterplan’ Scripted and directed promo for Oasis using L.S Lowry paintings. One of my favourite all time projects to have created. My brief was to write a treatment for the single, but neither Liam or Noel would be in it, as they were not talking to each other at the time.
ADIDAS / Writing producing and directing a launch film for the Adidas World Cup football launch, for an agency pitch with Cake.
NIKE / ARSENAL FOOTBALL CLUB / Huge permanent wall installation celebrating the history of the club when they opened the Emirates. This was an idea I originally pitched to Arsenal and Carling, but it ended up in the bottom drawer. Arsenal and Wieden and Kennedy approached me about using it for Nike, and as a lifelong Gooner it was a no brainer.
VISA WOMENS FOOTBALL / One of ten films for Visa that I wrote and directed for Visa’s sponsorship of The Womens Champions League.
JEAN MARC BOSMAN FEATURE DOCUMENTARY / I had always been fascinated by the Bosman ruling and the story around it. When I was looking to do with first feature documentary, this was the obvious story and I wondered why no one had done it, being as its probably one of the most seismic moments in modern day football. 5 years of traveling to and from Belgium, meeting and trying to persuade Jean Marc to do the doc, was probably why it hadn’t been made. He didn’t trust anyone or anything to do with the media, given how badly he was treated throughout the case and ever since. Eventually he came to trust me and I was finally able to do what he had always wanted, to tell his story. I took on so many roles with this project and learnt so much. Writer, Researcher, Producer, Director and my own commission from BT Sports.
CARLING / ‘Real Stories’ writer, producer and director on nineteen films based on different life stories around various football fans.
RUGBY SUPER LEAGUE / One of the craziest projects I ever did. When RSL wanted a film to celebrate the new season, I ended up in the back of a van traveling back and forth across the M62 over 5 days, and it was brilliant fun.
ADIDAS ‘THERE WILL BE HATERS’ / I got a call from a mate at Iris, who asked if I would shoot a test film for him, to help sell a concept in for Adidas and Football. He was a great mate, and I of course said yes, without even seeing the script. When I read it, I couldn’t believe it. It was the best script about football since Park Life. We had 30mins with Luis Suarez in an old football ground outside Liverpool. When we got there, 30mins turned to 7mins and I ripped up the board and reimagined it as the film it became, with one long tracking shot. Three takes in 7 mins and the rest is the history of one of the best Football ads of all time. I feel privileged to have been involved.
REEBOK / Designing and staging fashion shows with Ryan Giggs and fellow footballers. Sending Venus Williams down the catwalk for three years running to unveil her Wimbledon dresses for Reebok. The launch of Rbk ‘I am what I am’ campaign with 50 cent in a giant warehouse in East London and Europe’s media. Jay Z, a private jet, a pair of new trainers and a windy corner of Luton airport.
BARCLAYS / Three years as Creative Director for Barclays with Cake / Havas, in charge of full 360 including Trophy presentations, production and direction of film content and Television. The global PR around The Leicester City campaign featured a fan presenting the Trophy smashed all records for Barclays earned media.
BARCLAYS ‘GAME CHANGING‘ / 18 month football strategy producing content and events with their new ambassador Frank Lampard as well as overseeing all social and Manager of the Month competitions. The Development of a two year Lifeskills campaign with Barclays and Tinie Tempah with content and live events.
BILLIONAIRE BOYS CLUB / Launching Billionaire Boys Club and the Ice Cream sneaker in the UK with Pharrell and Nigo.
BBC / Writing, producing and directing a content campaign for the BBC’s coverage of the 2018 Winter Olympics.
BARCLAYS ATP TENNIS / Creative Director on the ATP tennis finals at the O2. Establishing consumer experientials, an interactive arena show and creating film content for ticket promotions.
BUDWEISER / A major client for me in my early days as CD of Cake. During that time we created so many great events and ideas in music and sport, but this will always be my favourite. The Bud House Party. A simple premise. The best parties are in house but no one likes to have a party at their home. A house was built and toured that people could have an amazing party in. The highlights: the disco dancefloor bed, The kitchen dancefloor with cooker that opened up and chucked smoke out and more importantly..The bath full of cold beer.
W HOTELS / Spotting the early trend for the resurgence of Vinyl, I created the world’s first hotel vinyl room service experience. A carefully curated list of albums by various DJ’s and celebs available via room service together with a vintage record player.
EVIAN / It started with the first ever swimming pool at a UK festival and became a three year installation, saving the Brockwell Lido from closure with a clever piece of sponsorship, which as a bonus, could be seen on the flight path into Heathrow Airport.
SHELLEYS SHOES / I understood very early, how bad PR can work in your favour. I created a deliberately controversial campaign for Shelleys Shoes called ‘Shoeicide’ with press posters and a cinema film, that was banned instantly and garnered huge amounts of valuable press.
LEVI’S / How do you win one of the most competitive pitches for a 6 month celebrity project for Levis? Take a gamble and spend the entire budget, including your fees, on setting up and running the Levi’s celebrity seeding Lounge. Result - Won the pitch and after 6 months the agency was put on a full retainer and 10 years later, still works for the brand. Levis, subsequently launched Celebrity Lounges all over the world.
POKEMON / The UK launch involved trucks, motorbikes and boats resulting in blanket coverage, kickstarting one of the biggest game franchises in history. E3, trade shows, launches and sampling. Over 100 different projects Worldwide over 3 years, including The Pokemon Olympics. Highlights included building a full interactive Pokemon world at the Millenium Dome, now the O2, which saw over 20,000 kids visit.
EVIAN / Working alongside Kylie Minogue. Persuading Evian to change their logo for the first time in the brand’s history. Devising and producing a mammoth sampling project alongside her UK tour, gifting the limited edition bottles to fans.
REEBOK / content campaign writer, and producer of 4 films centered around the narrative of Ryan Giggs not going to the World Cup 2006.
COCA COLA / World Cup content. Writer, producer and Director
HEWLETT PACKARD PRINTERS / Award winning Hype Gallery. An idea created by the agency Publicis, for their client HP, which I was asked to create the Gallery for in Brick Lane. An empty space containing just one of HP’s large format printers. Visitors would bring artwork on a memory stick for HP to print, which was subsequently exhibited for everyone to see. A gallery created by the public for the public.
CARLING / Live show formats including ‘Carling Live 24’ and ‘New Kings of Rock & Roll’, one of the first Ad funded TV shows. Summer Festivals, sampling, guest bars and secret shows, as well as the popular ‘Carling cold beer amnesty’.
BARBIE / A street painted pink for Barbie received worldwide coverage and a visit from Ian Brown of the Stone Roses.
PAYPAL / Writing, producing and directing a content campaign in the Arctic Circle with Joel Dommett.
HUAWEI / Superheroes campaign launch. Superpowers supply shop in Shoreditch, London. Talks and an exhibition of superhero portraits. Real life superhero Phoenix Jones was flown in from America picking up huge media coverage and TV interviews including Newsnight. Launch included The incredible Brooklyn Superhero Supply Company.
NINTENDO / The placement of branded sugar cubes for the launch of the Gamecube in numerous trendy coffee shops and cafes.
NINTENDO / The world’s first sponsorship of Des Lynam’s moustache by colouring it purple.
DUREX / Campaign writing, producing and direction.
W HOTELS / A project to place-make and add some glamour to the locale of their main hotel in Leicester Sq. I researched, sourced and art directed a photography book celebrating the famous faces that have walked the red carpet and been snapped in Leicester Square to celebrate its glamorous history.
DRAMBUIE / Negotiated and oversaw the first ever commercial sponsorship of one of Secret Cinemas own events and created the bar and immersive space serving Drambuie cocktails.
RIZLA / Five years of Summer festivals, including Glastonbury cafes and chillout tents. Persuading Massive Attack to take their first ever sponsor and getting on the road with the band for a tour of Bowling alleys. The Rizla Bowling tour. Commissioned a young Banksy to create stencils for the brand and hijacked a few signs and locations whilst touring.
NINTENDO / The launch of the Game Boy Advance with the world’s first hand held gaming retrospective exhibition.
ORANGE / Cinema Wednesdays, Festival recharging and loads of great media stunts including the ‘Text me Home Dome’. A tent that lights up when you texted it so that you could find it in a muddy field full of thousands of other tents at a festival. The first solar recharging tent followed the next year.
NCH / One of four posters created as part of a campaign, which caused a huge outcry with its imagery and led to questions in the House Of Commons.
KINGSMILL / A stunt to back up the TV campaign for Kingsmill bread. The world’s first ever ‘Elvis’ shaped loaf.
KELLOGGS / The appearance of William Hague on a piece of toast for Kelloggs’ Fruit Winders as part of a series of wind up stunts around the UK.
CONGRATULATIONS!! When starting a new job nothing impresses new colleagues more than knowing the right people. At Cake, a little tongue in cheek humour to potential new business clients who had just moved jobs by sending them this framed ‘Congratulations’ kits for their new desks…....proved to be very successful..